Applying Key Performance Indicators to Build Your Business

T.J. Van Voorhees, Co-Founder and General Partner, Pacific Crest Group

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Applying Key Performance Indicators to Build Your Business

Key Performance Indicators (KPIs) are among the most commonly used tools that
companies employ to help manage more effectively and guide their progress. It allows for
transparency to any “trouble-spots” and provides illumination to potential opportunities. In
brief, KPIs are the top level data companies use to measure performance and plan for the
future. Managers need KPIs for a number of reasons:

1. To determine where you have been and what performance looks like from the past
2. To track the progress of change
3. To plan and prepare where you are going, what success looks like in the future and
identify how to achieve success

Key Performance Indicators (KPIs) help managers understand how their organizations are
performing in relation to their strategic goals and objectives. When set and used properly,
KPIs provide an indicator to senior managers and stakeholders as to how the organization
is performing and whether performance is on track with projections.

T.J. Van VoorheesTJ is one of Pacific Crest Group’s two co-founders, and leads our business consulting and CFO Services. He brings two decades of strategic planning, business and financial expertise to PCG’s clients. TJ provides comprehensive and clearly defined plans that focus on measurable results.

He has held positions as CEO of McKendree’s, Inc.; Served on the board of the directors of Entrepreneurs’ Organization of San Francisco, the CFO of Marin Ophthalmic Consultants, the Board Chair of Stickney & Co, Inc., and the Board Chair and President of WPIA. TJ holds a B.S. in Applied Science and Business from University of San Francisco, and a B.S. in Geography from University of Nevada, Reno.

You can reach T.J. at (415) 461-2586 or by email at

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