“Removing Roadblocks on Your Path to Success”


Benefits of Customer Loyalty


Happy Thanksgiving!  In the spirit of Thanksgiving, we thank each of our loyal customers for their continued trust in us.  Without their continued support, we would never be able to grow our business at the rate we have on such a consistent basis.

We deliver a stellar customer experience based on a strong bond with all of our clients.  The foundation of our service rests on shared values, cultivating personal relationships and creating a community of excellence.

Sharing Values

According to a study by the Corporate Executive Board of seven-thousand U. S. consumers who said they had a brand relationship, “64% cited shared values as the primary reason.”  In fact, their research showed that shared values are “far and away the largest driver.”  To gain loyal customers, we need to communicate to our clients what our brand means to us and to them.

Cultivating Personal Relationships

Creating long lasting relationships with customers requires that we always put the customer experience first.  It is very important to make a strong connection between leadership, our employees and customer success by implementing systems that align, unify and celebrate our progress each step of the way.  An example of this type of process is based on the belief that a superior quality product and service leads to increased customer satisfaction, ongoing customer loyalty and sustainable, long-term relationships.

Building a Community of Excellence

Excellence means surpassing expectations according to the article “Developing an Effective Customer Loyalty Program” in the U. C Berkeley Haas School of Business California Management Review.  It means earning our clients’ loyalty not just expecting it.  We are trustworthy and reliable experts in our industry, and we consistently over deliver on our promises.

This point is made clear in the Pacific Crest Group (PCG) case study “Risk Management Saves Thousands in Litigation Fees.”  PCG helped its client build trust between its management and employees very quickly in what could have been an employer nightmare.  All employment records were brought into compliance with local, state and Federal laws.  A process that would normally take at least one year was done in six months saving thousands of dollars in litigation and government imposed penalties and interest charges.

Pacific Crest Group provides professional services that keep your business focused on your critical objectives.  We provide strategic Accounting and Human Resource (HR) services created specifically to help you meet your goals. Through exemplary customer service, clearly defined policies and procedures as well as a forward looking perspective, we provide the outsourced solutions that your business needs to grow. A PCG professional is happy to meet with you to discuss solutions for your unique requirements designed to maximize all of your business opportunities.

About PCG Accounting Services:
Pacific Crest Group helps small and mid-sized businesses throughout the San Francisco Bay Area change their bookkeeping and accounting from a hassle to a strategic resource. We bridge the gap between your books and your business, so that you can intelligently manage your company.

Learn more about our accounting services!

About PCG HR Services:
We’re the most trusted company when it comes to outsourcing your HR functions. Whether it’s creating onboarding materials and employee development programs, or dealing with toxic employees, we ensure that your business is set up for short and long-term growth.

Learn more about our HR services!

If you have any questions about how Pacific Crest Group can help make 2015 a success for your business, drop us a line or call us at 415-461-2586!

Until next month, we wish you the very best and much success in your business.

Note that Pacific Crest Group offers employee development, human resources, recruiting services, accounting and strategic planning services


Forecasting for Success
Asset Based Lending Can Fuel Your Next Business Expansion
Income from Virtual Currency is Taxable
Successful Time Management Requires Discipline
Entrepreneurs’ Freedom Quest
Business Advice from our Fathers
Innovation Increases Market Share and Profitability
Strategic Planning Using “Big Data”
Exemplary Customer Service
Demonstrating the Spirit of Putting Your Client’s Interests First

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This newsletter is intended to provide generalized information that is appropriate in certain situations. It is not intended or written to be used, and it cannot be used by the recipient, for the purpose of avoiding federal tax penalties that may be imposed on any taxpayer. The contents of this newsletter should not be acted upon without specific professional guidance. Please call us if you have questions.

Copyright 2015, Pacific Crest Group, All rights reserved.