“Removing Roadblocks on Your Path to Success”

Increasing the Effectiveness of Your Company’s Culture

Increasing the Effectiveness of Your Company’s CultureAll companies have a culture whether they are aware of their culture or not.   Most company executives agree that culture is one of the key elements of a company’s success.

Benefits of an Effective Culture

The benefits of an effective company culture include high performance, outstanding innovation and unparalleled teamwork.  The achievement of a successful culture leads to a positive spiral that makes the team’s performance seem unattainable to people outside that culture.

How a company’s culture works can be best understood when you think of the concept in terms of the behavior of a “Tribe”.  Tribes tend to be groups of twenty to one-hundred people in which everyone knows everyone else.

Raising Your Company’s Culture

The key to increasing your company’s performance is to first identify which stage of growth the culture of your company currently resides.  You can then begin to move your organization’s culture to a higher stage of growth and thereby increase its performance.

Five Stages of Growth

There are five stages of growth as shown below.  Stage two through four identifies some key elements to move to the next level of growth.

Stage One:  Members are focused only on their own survival.  It is almost impossible for a business to survive in this type of culture for very long because there is very little help offered to others unless it benefits primarily the individual instead of the group.

Stage Two:  This is the dominant culture for about a quarter of most workers.  Members tend to be resistant to management’s objectives.  Recommended ways to move to a higher stage of growth include identifying each individual’s skills, offering progressive training with attainable goals and providing opportunities for members to use their skills to make contributions that are meaningful to them based on their values.

Stage Three:  Almost half of all employees are at this stage.  Behaviors include “knowledge hoarders” who want to outwork and outthink the people they perceive to be competitors.  Suggested ways to move to the next stage includes expanding the definition of success to include support and collaboration.  When people receive training, require that they share the training with other team members so those members can understand and apply it as well.

Stage Four:  Team members shift from thinking “I am great” to “we are great.”   People are happy to work together for the benefit of the company as a whole.  They understand for each individual to be successful the company must be successful.  Moving from stage four to stage five requires eliciting feedback from all stakeholders.  The company must seek out best practices from different industries.  It focuses on industry problems rather than just the organization’s problems.

Stage Five:  Less than two percent of all organizations are at this stage.  Members who have made tremendous innovations in their fields use those skills to make positive contributions on a very large scale.

Pacific Crest Group (PCG) has created a guide for taking your company’s culture to the next level. It is titled “Everything You Need to Know about Managing Employees.”  This is a very comprehensive guide for the beginner, advanced user and everyone in between.

How We Can Help You

Pacific Crest Group (PCG) provides professional services that keep your business focused on your critical objectives.  We provide strategic Accounting and Human Resource (HR) services created specifically to help you meet your goals. Through exemplary customer service, clearly defined policies and procedures as well as a forward-looking perspective, we provide the outsourced solutions your business needs to grow. A PCG professional is happy to meet with you to discuss solutions for your unique requirements designed to maximize all of your business opportunities.



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This newsletter is intended to provide generalized information that is appropriate in certain situations. It is not intended or written to be used, and it cannot be used by the recipient, for the purpose of avoiding federal tax penalties that may be imposed on any taxpayer. The contents of this newsletter should not be acted upon without specific professional guidance. Please call us if you have questions.

Copyright 2015, Pacific Crest Group, All rights reserved.ive, we provide the outsourced solutions your business needs to grow. A PCG professional is happy to meet with you to discuss solutions for your unique requirements designed to maximize all of your business opportunities.