Why.

At Pacific Crest Group, we wake up each day, grab a cup of coffee and look forward to making a positive difference in our clients lives. Not everyone finds that exciting, but we do! We thrive on identifying, and navigating a course to improve our client’s financial, accounting and HR challenges and taking away the day-to-day burden of hiring, compliance, financial reporting. We live and breathe in this world.

How.

We take a hands-on approach to providing HR and accounting services, and that begins with listening and learning. Once we understand a business, we custom tailor our services to make an operation better and more efficient. Some of our clients need a complete package of strategy, systems and maintenance while others only need specific sections. We work hard at establishing the best mix of services for our clients.

Promise.

We take a holistic, systems-based approach to professional services. We want businesses to be successful, and work with business leaders to craft strategy and develop goals. That means gently guiding a business. The process is engaging and directed. As the business grows and advances, we help it change and adapt.

Meet the team.

Franka Winchester

Co-Founder

Franka has over 20 years of experience and provides sales and marketing for the company. She works directly with clients on accounting and human resources and helps them work on long-term strategy. Franka earned a bachelor’s degree from California Polytechnic State University — San Luis Obispo. She has held positions at Softbank and Colo.com. She served as the finance and compliance chair of Entrepreneurs’ Organization and has been a longtime member of the organization.

Franka enjoys spending time with her family and likes outdoors activities such as hiking, skiing and yoga.

TJ Van Voorhees

Co-Founder

TJ is responsible for long-term strategy and providing the necessary resources for the company to pull off its objectives. He also sets the company’s tone, culture and leadership. TJ has over 25 years of experience as an entrepreneur and 15 years of experience in the accounting and human resources field. He earned a bachelor’s degree in applied science and business from the University of San Francisco and has served as the president of the San Francisco chapter of Entrepreneurs’ Organization. He was previously the CEO of McKendree’s Inc.

In his spare time, TJ enjoys mountain biking, skiing, traveling and volunteering. He has two teenage sons and a mini-Aussie.

Veronica Day

Partner, Financial Consultant

Veronica has over 15 years of experience working with business owners. She has worked with clients in the software, medical and personal care industries. She focuses on systems and technology, and uses QB, QBO, Intuit Payroll and Bill.com. Veronica creates financial reports and streamlines procedures.

In her spare time, Veronica spends time with her family and loves to read.

Adrienne Robertson

Partner, Advanced Accountant

Adrienne has over five years of experience in the accounting industry. She focuses on data management, bookkeeping functions and process and systems. She earned a bachelor’s degree in business administration from Sonoma State University. Adrienne has also worked at Wells Fargo, UBS Financial Services and US Bank.

In her spare time, she enjoys spending time with her family and kids and is a huge sports fanatic. Her favorite teams are the Oakland Raiders, Golden State Warriors and the Oakland A’s.

Katrina Fehring

Partner, HR Senior Advisor

Katrina provides business development and senior HR consulting to clients. She delivers strategic HR services, management coaching and employee relations bringing over 20 years of experience in private, nonprofit, large and small businesses across a variety of industries. Her work experience includes senior HR positions at The Marine Mammal Center, Nuprecon, Washington Mutual Bank and the Center for Volunteer and Nonprofit Leadership. She is a NCHRA Regional Chair and former President of the Seattle Chapter of SHRM. She studied Organizational Sociology and HR Management at the University of Washington in Seattle, is a trained Mediator and earned the SPHR designation.

Tanya Robertson

Human Resource Manager

Tanya has over 20 years of experience in human resources, recruitment, and payroll. She advises her clients on a wide range of HR issues, including policies and procedures, compliance and leave management. Tanya is also skilled in troubleshooting and correcting payroll issues, including payroll conversions. Tanya earned bachelor’s and master’s degrees in accounting from University of Florida and is working on a Ph.D. in psychology.

In her free time, Tanya enjoys hiking, and some leisure reading when she’s not studying textbooks.

Sarah Stephens

Advanced Accountant

Sarah has over 30 years of bookkeeping and accounting experience. She is responsible for paying client’s bills, reconciling bank accounts and doing monthly reporting. She worked at Greenpeace USA and Greenpeace Canada as a production accountant in the fundraising department. Sarah specializes in retail accounting, especially customers that have retail stores and manufacturing operations. She earned a bachelor’s degree in psychology from Dominican University of California.

For fun, Sarah enjoys hiking and gardening. In her spare time, she builds hand-made books.

Kim O'Connell

Human Resources Manager

Kimberly began her career working as a Staffing Manager for Robert Half International where she became one of the Top 10 producing recruiters for the company world-wide. Afterwards, she joined SelectQuote Insurance Services in San Francisco and grew the company from 40 internal sales agents to over 120 sales agents across three locations.

Kimberly is dedicated to her clients; eager to help with all aspects of their Human Resources needs; and passionate about helping her clients grow and succeed in their business.

Svetlana Savinov

Advanced Accountant

A Quickbooks guru, Svetlana brings over 20 years of exceptional accounting experience to the team. She worked in a public accounting firm and then focused on providing bookkeeping and accounting services to numerous businesses across multiple sectors to include design firms, restaurants, medical practices and construction. She is experienced in tax preparation for both individuals and business entities. She has a Bachelor’s degree in accounting and has earned a Master’s degree in taxation from Golden Gate University.

Outside of work Svetlana appreciates spending time with her children and hiking with her dog, Kir.

Melanie Logue

Partner, Controller

Melanie is responsible for the management and oversight of the bookkeeping staff, month-end reviews, reconciliation work and making sure all accounting records are correct and up to date. Melanie has a very close relationship with all of her clients and provides guidance and insight to their financial needs. She earned an associate’s degree in accounting from San Diego Mesa College. Melanie has over 10 years experience in the accounting and consulting industry.

Melanie's spare time is spent enjoying the time together with her family and 2 young children.

Eric Reinacher

Partner, CFO

Eric has worked in the Accounting industry for over 9 years. He earned his bachelor’s degree in Economics from UC Davis and is a Quickbooks Advisor, as well as certified in Bill.com. He has previously worked at Bank of America and for the City of Rohnert Park. Eric uses his strategic and innovative attributes with all his clients.

In Eric’s spare time he enjoys beer brewing, hiking and watching his favorite German soccer team, VFB Stuttgart, with his friends and family.

Jennifer Krug

HR Consultant

Jennifer has over 18 years of experience and holds the SPHR and SHRM-SCP certifications. She is also an Empowering People in the Workplace certified facilitator. She earned a bachelor’s degree in Communications, from San Diego State University. Jennifer helps business leaders focus on what they do best, by establishing effective HR solutions, and providing strategic HR guidance.

Jen enjoys reading, podcasts, and hiking with her husband, sons, and their dog, Thor.

Barbara Freet

Senior HR Consultant

As the founder of Human Resource Advisors, Barbara holds more than 20 years experience in consulting, product development, sales, and training. She is sought out by professional groups and private employers as a guest speaker on a variety of employment-related topics. She has a BA degree in Social Science and coursework toward an MBA.

In her spare time, she enjoys photography and traveling with her husband.

Amy Freet

HR Consultant

Amy has over 20 years of HR consulting experience with an emphasis on compliance and best practices. Amy often helps set up and organize the HR infrastructure of small businesses, authors some seminar products and oversees several key services, particularly the handbook customization process for clients in every state. Amy has a BA in Psychology.

In her spare time, Amy enjoys spending time with her family and friends, reading, being outdoors, and playing with her dog.

Rebecca

Rebecca Sedgwick

HR Consultant

Rebecca is a Human Resources professional with nearly two decades of experience in a broad range of Human Resources functions. Specializing in labor and employee relations, culture development, compliance, benefits administration, strategic planning, and talent management.

Kim Coenen

Senior HR Consultant

Kim brings more than 20 years of human resources and compliance experience across various industries in the private, public, nonprofit, and global sectors. She has worked with large companies as well as several startups where she established their HR processes and systems to scale for growth and success. Her passion is assisting business owners, executives, and stakeholders in establishing and integrating HR processes and systems customized to their unique needs to support success and engagement. Kim earned Bachelor's and Master's degrees in Political Science from San Francisco State University and completed post-graduate studies in Forensic Psychology. Kim is a certified diplomat of the American Board of Vocational Experts and has testified in civil matters throughout the Bay Area in cases regarding employability and earning capacity.

In her spare time, she enjoys international travel with her daughter and time with good friends and good food.

Connye Bucquoy

Controller

Connye joins Pacific Crest Group with more than 25 years of accounting, finance, and business operations experience and a solid track record of increasing the accuracy and timeliness of financial data. Connye values the importance of financially informing those she works with, so they can make the best decisions for the company's success.

When she is not analyzing numbers, Connye loves to cook and spends time with her friends and family.