Positioning for Growth – Lessons from Clairmail CEO Pete Daffern
As part of his Marin Business Forum presentation, Pete Daffern, CEO of Clairmail, shared the lessons he has learned over the years about how to grow a company.
As part of his Marin Business Forum presentation, Pete Daffern, CEO of Clairmail, shared the lessons he has learned over the years about how to grow a company.
To maintain rapid growth over the long term, start with the lower rungs on the ladder and assess risks and opportunities, then expand the level of risk as you grow.
Start by reviewing the numbers that show your actuals (from your P&L report), your forecast (based on where you think you can make adjustments), and the difference or variance for each line item. Now you have a working budget!
Many companies fail to recruit and hire with the evolution of their business in mind; you need people with different qualifications and strengths for your business depending on your growth strategy.