Securing Expansion Capital

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“Starve your distractions, feed your focus.”

We believe the best business expansion opportunities come after many years of hard work laying a solid foundation for growth.  When the time is right, you do not want to let them slip by.  It is critical to make a convincing argument to potential investors for your expansion capital requirements based on the strongest attributes of your enterprise.

Growth Plans

Growth and productivity must be planned based on historical data and future projections.  It requires careful use of both physical and Human Resources (HR) to drive, maintain and measure performance.

Examples of physical assets include new software, equipment, and facilities as well as how they will improve operations.  HR includes employee recruiting, training and development systems to make sure everyone is aligned with fulfilling the company’s goals.

Team Building

Your business success or failure will ultimately depend on the strength of your team.  It is critical you plan wisely here.  Investors invest in people not ideas.  Suppliers, vendors, and customers can be your best team members.  Typically, they have experience and connections in the area you want to enter.

Seek out early adopters and listen carefully to their comments.  They are in a position to give you valuable information about what is working, not working and things that need improvement right away.

Product Uniqueness

Once you have explained what your company does, tell the reader why your business will succeed. What is different and exciting about your company that will distinguish it from others in the same industry?  If you have specific intellectual property, excellent partners or a fast growing customer base, make sure to include these features in your review.

Just having an idea and a business plan is not distinctive enough to convince someone to participate in your vision. It is important to highlight the extraordinary characteristics of your organization and how they will benefit potential customers. Without an unusual product or service, it will be difficult to attract investors.

It is important to impress people with a proven track record. No matter how much potential your enterprise offers, if your solution is not perceived as unique it will not survive.

When trying to persuade potential investors with the merits of your plan, it is important to emphasize a sense of urgency.  Why should an investor participate now? Enumerate how your products or services are new, innovative and compelling.

Market Position

Understanding how your products and services are perceived in the marketplace determines how to improve your standing among your customers and increase your profitability.  A comprehensive analysis of your positioning should be an ongoing objective of your company.

Funding Based on Achievement

Achievement based funding will alleviate the possibility of your investors having too much control over the day to day operations of your company.  It will also prevent you from being under too much pressure and stress to perform at the level you must in order to move your business forward.

Invest in Yourself

The best way to attract investment capital is to invest in yourself.  Investors want to know you are fully invested.  You must be willing to devote your time, money and energy to demonstrate your commitment and dedication to the fulfillment of your vision.

Take the time to know the rules of the game.  Not knowing how to properly communicate with investors can be fatal.  Be prepared for every meeting.  Ask questions if you do not understand all the advantages and disadvantages of your options as they are presented to you.

How We Can Help You

Pacific Crest Group (PCG) provides professional services that keep your business focused on your critical objectives.  We provide strategic Accounting and Human Resource (HR) services created specifically to help you meet your goals. Through exemplary customer service, clearly defined policies and procedures as well as a forward-looking perspective, we provide the outsourced solutions your business needs to grow. A PCG professional is happy to meet with you to discuss solutions for your unique requirements designed to maximize all of your business opportunities.


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